During the last two years, more people have opted for remote and work-from-home job set-ups. Because of this, many have started redesigning and beautifying their homes to make their work environment ideal. This consumerism trend allowed many home furniture businesses to strengthen their sales and develop their products.
Today, you’ll find many online furniture stores with minimalist, functional, and beautiful pieces. But because competition is tight for furniture businesses, it has become challenging for them to establish their product and brand reputation. With many furniture shops operating, customers have an option to compare and go with a brand where they can save more.
Indeed, marketing furniture is not as easy as marketing other consumer products. If you own a home furniture store, you probably know how hard it is. Likely, you’re also looking for fresh and unique ideas to market your pieces better. In this article, let’s look at some points you can highlight in advertising your products. Here are five points to highlight in marketing home furniture.
1- Highlight the unique designs of your furniture using proper wording and images.
The first thing a customer notices about a piece of furniture is its design. Also, there are many cases when customers buy furniture because of its aesthetic look more than its functionality. It’s no secret that your pieces’ designs are the best point you can and should highlight in marketing.
I’ve mentioned in my introduction that many furniture shops offer minimalist pieces today. One design that many homeowners love is a rattan detail and finish. This Cesca chair is one of the dining chairs that many love. Let’s say that you’re selling this chair. Since many people value a minimalist yet elegant chair design, you can start by creating taglines that perfectly yet uniquely describe the Cesca chair.
It could be taglines that imply how the rattan chair embodies a classic but modern feel. If you take pride in the details of your products’ design, I suggest marketing it through photos. Sometimes, there are beautiful yet underrated furniture pieces because of poor marketing. Give your furniture justice by highlighting their unique designs through the proper wordings and image selling.
2 – Highlight and be transparent with your product dimensions.
One of the main struggles of online shopping is not being able to see the item in person. Unfortunately, many furniture shops take advantage of that just to sell and make a profit. As a result, many people are dissatisfied with their furniture once it arrives. Most of the time, the item does not look like the one in the shop’s photos.
The thing is, false marketing is the number one way to push your customers’ trust away. If you put yourself in the customer’s shoes, would you like to buy from a shop that is not transparent with their items’ dimensions? No one would want to waste their money on something they can’t utilise.
They say we should start the change we want to see around us. Therefore, whenever you’re posting and marketing furniture, always include the product’s dimensions. Never neglect the importance of using and posting real-life photos of the item next to other furniture pieces so customers can see them better.
3 – Highlight the materials used in the furniture.
A product’s material is another factor that affects a customer’s buying decision. Today, one of the reasons many small businesses are thriving is because they sell furniture dupes. Even though the product may look exactly like the expensive ones, they differ in materials.
Today, many affordable furniture pieces use laminated wood. Others look down on laminated wood because they believe it won’t last long. If you accidentally soak laminated wood in water, it could deteriorate immediately. However, that does not mean that laminated is a poor material for furniture already.
I’m saying the importance of highlighting the furniture’s materials so that you can educate your potential buyers. If some of your products use laminated wood or other synthetic wood-like materials, it’s best to educate them about it. It would be helpful for your customers to know how to maintain a specific material so they know what they’re getting for the price they’ll be paying.
4 – Highlight the item’s versatility by posting styling pegs so they’ll know how to style a furniture piece.
Many homeowners would love to style their houses but don’t know where or how to start. One good and helpful marketing strategy is posting furniture styling ideas. If you look at IKEA, the largest furniture retailer in the world, you’ll see how they market their furniture using styling. When you visit an IKEA store, you walk through showrooms that give you an idea of how you can style a piece.
Why don’t you take it from the expert and start posting styling pegs to help your customers decide better? Aside from styling, they’ll also have a better idea of how the furniture’s dimensions look next to other furniture pieces. If you’re hesitating, this is your sign to offer your clients a helping hand by posting styling pegs.
5 – Highlight your product and brand by reaching out and collaborating with influencers for a wider customer reach.
Today, many people take inspiration and ideas from online influencers. Many might not realise it yet, but social media presence is a powerful way to influence and start a trend. And so, if you want your products to reach more customers that haven’t found you yet, one best thing to do is to reach out to influencers.
You can collaborate with influencers and work on social media posts that could help both sides. If there’s a home influencer you know or someone whose niche is in interior design, the better. Research and ask people you know if there’s an influencer they like. You might just find one you could work well together with and help your business grow.
Focus on the strong points of your furniture and market them well.
I hope my five simple points will give you an idea of how to market your products better. Just focus on the strong points of your furniture pieces and use them to be creative in advertising them.
About the author:
Bianca Banda is a writer for Where Saints Go U.K., an eclectic online furniture company that provides unique, beautiful, and quality pieces of furniture at affordable prices.